The venue O2 World in Berlin is a place, where spectacular matches and emotional concerts become magic moments. These moments are the central theme across all communication measures: »Feel magic moments.«?This guiding principle also is the visual and contentual link across the trailers and animations announcing the different types of events in the O2 World – supported by the »O2 Bubble« as a Super-Sign which allows the audience get in touch with the magic moments prior to the event. In collaboration with an interdisciplinary Mutabor design team. Creative Director Heinrich Paravicini. Pitch. Achievement: Art Direction, Visual central theme, Design. Art Direction and Design Nils Zimmermann. Motion Design Dirk Hensiek and Börries Müller-Büsching. Client Service Director Andreas Koch.